Instruction Commons

Introduction

Resources

Citing
e-Resources

Style Manuals

 

  

 

 

 

 

 

 

 

Commons Courses       Guides       About the Commons       

Advertising/Journalism 301 Fall 2003
Strategic Planning
Instructor:   Jooyoung Kim
Librarian:     Dru Frykberg
   
  


Resources:
 
Advertising Audience Analysis Brands & Trademarks Marketing
Company,
Industry & Product Info
Media Outlets
 
Organizations & Small Businesses  Public
Relations


Ad*Access
Presents images and a database of information on advertisements printed in the U.S. and Canada media from 1911-1955.

Ad Age.com Data Place
Includes: 100 leading national advertisers; world brands; weekly report on Web traffic and advertising; top global ad markets; 100 leading media companies; Ad Age top 300 magazines; exhaustive data on advertising agencies; circulation rankings; consumer magazine ad linage; top global marketers; information on interactive agencies and ad spending; top 100 research companies; top 200 brands; and salary survey information.

Ad Council  
The leading provider of public service advertising.

AdCritic Online Commercials
View newly released TV commercials. See the Greenlee librarian for a password.

Advertising & Marketing Review

Advertising Educational Foundation
Presents advertising issues.

Advertising Media Internet Center

Advertising World
Provides links to a variety of advertising information, including demographic/economic, market research and targeting and segmentation information.

AdWeek.com
Provides current headlines.

American Academy of Advertising
An organization of scholars and professionals with an interest in advertising education.

American Advertising Federation
The American Advertising Federation protects and promotes advertising. Members include advertisers, agencies, media companies, local advertising clubs and college chapters.

American Association of Advertising Agencies
The AAAA is the national trade association representing the advertising agency business in the United States.

Federal Trade Commission: Advertising Policy Statements and Guidance

Nielsen /Net Ratings
Provides information on Internet usage and advertising.

Out-of-Home Advertising Source (a print source)
Learn about alternative marketing options, such as airports, college campuses, cinema and truck stops. Available in the Greenlee Reading Room at Ref HF 5813 .U6 2002.

P-O-P Times
This site is the news publication of point-of-purchase advertising, display and packaging.

World Advertising Research Center
Sign up for a free trial membership to use this site.

Xtreme Information Ad Search
Search for TV, radio, newspaper, magazine and poster advertisements.

 Dru Frykberg

  

Commons Home | Introduction | Resources | Citing e-Resources | Style Manuals | e-Library

  
Instruction Commons, Iowa State University Library
Copyright 1999-2006
Send comments on this page to
Commons Staff

Last updated: Thursday, September 09, 2004 01:14 PM